Tuesday 5 April 2011
Thursday 31 March 2011
WHAT's Up?
So I had the crit on monday and got a few good ideas from it, such as making the experience for the customer more personalised by customising clothing on the spot for them according to their instructions. I was really taken by this idea of creating the clothes in front of them according to their command, however realistically this would take too long and people would probably not have enough patience to wait any more than 3 minutes for their product.
But this "make your own" process makes the customer feel special and so they're more likely to wear the piece of clothing....this just wouldn't work though......
So whilstcomplaining talking to bitch Cazz about this idea, she agreed this personalisation process wouldn't be practical, nevertheless I felt strongly about making the customer feel special and I liked the idea of making it in front of the customer.
After thinking a little more I thought I could still make clothes in front of the customer constantly, but they don't get a great influence in how the clothes are customised and which words are used, so it gives the illusion that they are being personally made for them.
Additionally I mentioned to Cazz that I want to take photos of the customers with their bought object and she thought that that could be the key to the success of the sale.
Further racking of the brains whilst on the toilet I thought I could incorporate a social element into this project by uploading all the photos (with permission) onto a Facebook page that the customers can look at, share and enjoy, which then increases popularity of the brand, accelerating the trend. To support the use of Facebook, I remembered that according to The Trend Forecaster's Handbook that the Early Majority, which is a crucial audience to popularising a trend are unusually socially active online, so I'll be able to tap into this audience through Facebook.
Furthermore I could drum up interest in the brand by getting my Facebook friends 'liking' the Facebook Page of Sworn so whoever looks at the site when they get home know that the brand is already at least slightly known, so the customer feels more comfortable to use the website as others have been looking and taking interest in it.
THEN I thought I could upload pictures of the clothes I've already made so that people can preview what will be on offer, maybe commenting on what they like/don't like about the clothes, so I know what to prepare for them and so they can 'reserve' in their heads (a real reservation system would be currently too complex) what they like.
Hopefully, then, the Sworn brand will become a more active and not passive selling process for both me and the customers. It also allows scope for developing not just the brand, but the trend into different media and then taking the trend into more advanced levels, suggesting realistic ways of learning and appreciating foreign languages.
SOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
I've now got to create the website....not really concentrate on making anymore clothes (they can be made obviously during the exhibition. And also re-edit the labels so it has the link to the facebook on.
FACEBOOK SWORN CAMBERWELL and like it :D
But this "make your own" process makes the customer feel special and so they're more likely to wear the piece of clothing....this just wouldn't work though......
So whilst
After thinking a little more I thought I could still make clothes in front of the customer constantly, but they don't get a great influence in how the clothes are customised and which words are used, so it gives the illusion that they are being personally made for them.
Additionally I mentioned to Cazz that I want to take photos of the customers with their bought object and she thought that that could be the key to the success of the sale.
Further racking of the brains whilst on the toilet I thought I could incorporate a social element into this project by uploading all the photos (with permission) onto a Facebook page that the customers can look at, share and enjoy, which then increases popularity of the brand, accelerating the trend. To support the use of Facebook, I remembered that according to The Trend Forecaster's Handbook that the Early Majority, which is a crucial audience to popularising a trend are unusually socially active online, so I'll be able to tap into this audience through Facebook.
Furthermore I could drum up interest in the brand by getting my Facebook friends 'liking' the Facebook Page of Sworn so whoever looks at the site when they get home know that the brand is already at least slightly known, so the customer feels more comfortable to use the website as others have been looking and taking interest in it.
THEN I thought I could upload pictures of the clothes I've already made so that people can preview what will be on offer, maybe commenting on what they like/don't like about the clothes, so I know what to prepare for them and so they can 'reserve' in their heads (a real reservation system would be currently too complex) what they like.
Hopefully, then, the Sworn brand will become a more active and not passive selling process for both me and the customers. It also allows scope for developing not just the brand, but the trend into different media and then taking the trend into more advanced levels, suggesting realistic ways of learning and appreciating foreign languages.
SOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
I've now got to create the website....not really concentrate on making anymore clothes (they can be made obviously during the exhibition. And also re-edit the labels so it has the link to the facebook on.
FACEBOOK SWORN CAMBERWELL and like it :D
JEWELZ
So Cazz suggested my work wasn't femme enough. That's true enough.
The male/female clothing ratio is at least 2:1 which isn't good enough for ze ladies I guess. So Cazz suggested to venture into jewellery. In fact I did have a few suggestions to look into jewellery, so we went Primark spying for potential stuff I could apply swear words to:
Jewellery like this could possibly have letraset applied onto them, however their non-permeable qualities may mean it may easily come off.
These pieces are easier to apply to I think as they firstly have flat surfaces and secondly (particularly for the fabric disc and button earrings) any letraset/fabric paints applied will stay on for longer, if not, permanently.
Jewellery I'd definitely like to delve into, but below are some other areas I could explore probably after the project:
Other applications of words onto fabric: felt! Duh, why on earth didn't I think of that before?! But I think it's a bit too late now in the project to change the application method. But after, certainly.
These zipper ends cost £2.99 or something crazy! But that'd be fun to have my typography cast in metal and then put on the end of a zipper.
A definite feminine (or masculine!) addition to the Sworn! family: fake nails and letraset. It works, Cazz has done it for her blog with her real nails...
So I will probably experiment with jewellery until the actual exhibition day, but essentially I'm saying that this project certainly isn't finished when the exhibition finishes.
The male/female clothing ratio is at least 2:1 which isn't good enough for ze ladies I guess. So Cazz suggested to venture into jewellery. In fact I did have a few suggestions to look into jewellery, so we went Primark spying for potential stuff I could apply swear words to:
Jewellery I'd definitely like to delve into, but below are some other areas I could explore probably after the project:
So I will probably experiment with jewellery until the actual exhibition day, but essentially I'm saying that this project certainly isn't finished when the exhibition finishes.
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