WHAT's Up?

So I had the crit on monday and got a few good ideas from it, such as making the experience for the customer more personalised by customising clothing on the spot for them according to their instructions. I was really taken by this idea of creating the clothes in front of them according to their command, however realistically this would take too long and people would probably not have enough patience to wait any more than 3 minutes for their product.
But this "make your own" process makes the customer feel special and so they're more likely to wear the piece of clothing....this just wouldn't work though......
So whilst complaining talking to bitch Cazz about this idea, she agreed this personalisation process wouldn't be practical, nevertheless I felt strongly about making the customer feel special and I liked the idea of making it in front of the customer.

After thinking a little more I thought I could still make clothes in front of the customer constantly, but they don't get a great influence in how the clothes are customised and which words are used, so it gives the illusion that they are being personally made for them.
Additionally I mentioned to Cazz that I want to take photos of the customers with their bought object and she thought that that could be the key to the success of the sale.
Further racking of the brains whilst on the toilet I thought I could incorporate a social element into this project by uploading all the photos (with permission) onto a Facebook page that the customers can look at, share and enjoy, which then increases popularity of the brand, accelerating the trend. To support the use of Facebook, I remembered that according to The Trend Forecaster's Handbook that the Early Majority, which is a crucial audience to popularising a trend are unusually socially active online, so I'll be able to tap into this audience through Facebook.
Furthermore I could drum up interest in the brand by getting my Facebook friends 'liking' the Facebook Page of Sworn so whoever looks at the site when they get home know that the brand is already at least slightly known, so the customer feels more comfortable to use the website as others have been looking and taking interest in it.
THEN I thought I could upload pictures of the clothes I've already made so that people can preview what will be on offer, maybe commenting on what they like/don't like about the clothes, so I know what to prepare for them and so they can 'reserve' in their heads (a real reservation system would be currently too complex) what they like.

Hopefully, then, the Sworn brand will become a more active and not passive selling process for both me and the customers. It also allows scope for developing not just the brand, but the trend into different media and then taking the trend into more advanced levels, suggesting realistic ways of learning and appreciating foreign languages.

SOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
I've now got to create the website....not really concentrate on making anymore clothes (they can be made obviously during the exhibition. And also re-edit the labels so it has the link to the facebook on.



FACEBOOK SWORN CAMBERWELL and like it :D

THE MANIFESTO OF SWORN

JEWELZ

So Cazz suggested my work wasn't femme enough. That's true enough.
The male/female clothing ratio is at least 2:1 which isn't good enough for ze ladies I guess. So Cazz suggested to venture into jewellery. In fact I did have a few suggestions to look into jewellery, so we went Primark spying for potential stuff I could apply swear words to:

Jewellery like this could possibly have letraset applied onto them, however their non-permeable qualities may mean it may easily come off.

These pieces are easier to apply to I think as they firstly have flat surfaces and secondly (particularly for the fabric disc and button earrings) any letraset/fabric paints applied will stay on for longer, if not, permanently.
Jewellery I'd definitely like to delve into, but below are some other areas I could explore probably after the project:

Other applications of words onto fabric: felt! Duh, why on earth didn't I think of that before?! But I think it's a bit too late now in the project to change the application method. But after, certainly.

These zipper ends cost £2.99 or something crazy! But that'd be fun to have my typography cast in metal and then put on the end of a zipper.

A definite feminine (or masculine!) addition to the Sworn! family: fake nails and letraset. It works, Cazz has done it for her blog with her real nails...

 So I will probably experiment with jewellery until the actual exhibition day, but essentially I'm saying that this project certainly isn't finished when the exhibition finishes.

POSTERPOSTER

So this is the first mockup of how the posters will be presented. I'm liking it...hooray. It'll be better with a lot more posters up there. I'm thinking, though, if there are more posters up, I'll need to blow up "Sworn" to A3, so the other posters don't overpower my...brand (brand? wow!)

I'm dubious about the word 'satisfying'. It's a great word, an amazing word perhaps, it just feels  like it's too big for the poster. Either get rid of the word, or reduce the font. Font reducing fun sounds better.

As you can see from the post below, many more persons have contributed towards this piece. AWESOMEZ!
I think it'd be great if there were a text-in/twitter contribution format for these posters like the ones at gigs or festivals which automatically updates itself on a massive screen. It might be worth looking into...

more one question

Poster Dev

Une Question?

Thanks to overthinking and general exhaustion, my brain shat out an idea as to what my poster should be.
Poster? What poster?
Well, I have made the tags and affixed one of them to one of my items:

As you can see, you can't see the price tag.

For all we know this could just be a charity sale of random bric-a-brac crap...

It is in there though, as you can see.
But I need something to get passers-by understanding that this isn't just a random rack of clothes! So some poster of sorts is needed. A quick fix as I'm running out of time (however during tutorial it was suggested to explore posters, although at the time I thought little of it as I thought it'd be clear enough from the clothes and tag. No, not really.
So whilst getting to sleep, with thoughts running through my head of what I could do, I wondered...why do I even want to use swear words? How do they link to language? What do others think about swear words in relation to languages, not just my opinion?
So, I thought about installing multiple posters behind the counter with opinions of others of swear words using the phrase "The most.....part of a language is..." with one poster having the logo "SWORN" in the bottom right corner of the installation. Also the posters can hint at my project being at the exhibition if all the clothes sell all at once (unlikely...)
So, I asked my wonderful Facebook friends to give me suggestions:

I asked swear words, not sworn because the sentence is quite ambiguous when out of context, but then got grammar nazi'd on for having terrible...grammar!

It's refreshing to have opinions other than my own or people sitting next to me in the studio! (NB I'm thinking i'll need a few more adjectives....that'd be amazing having a wall of adjectives...wow!)

So this is an example of a poster:

These posters will be printed out in A4 (or A3, I haven't decided yet, I'll see what they look like in A4 first). The Times font is used in order to stay consistent. I'm going to change 'a' for 'any' in order to sound more universal for every language. The capitalisation obviously used on the adjective to stand out. The border is used to divide up each of the posters when they're stuck up. 

Yes I know that the posters don't explicitly say "buy from me", but I think it'll be attention-grabbing enough to get people to wonder "why are you putting these posters up? what? clothes? Hmmmm...." Gives people food for thought. How people perceive swear words. This could also persuade people to wear the swears more, if they can see they aren't seen as such a bad thing. One guy said 'influential' on my comment section. I hope they will be. I hope I will be.

Quotes

All from i-D 30th Anniversary issue

"...we decide what's great, and if the ideas are powerful enough, we can convince the world that it's great."
"Provocation isn't somthing that comes to me. It's how you perceive me to be and your projections of that."

Lady Gaga

"But what I learnt from Katy and Alister was just believe in yourself and just do whatever you want to do and always do what you love. It wasn't someone else telling me what to do, it was always very free...just be whoever you want to be."

Nicola Formichetti

Photoshot

VAVA DUDU

 

"This piece was created by Vava Dudu, well-know for her unique way of customization of already existing clothes. What she wants is to deindustrialize fashion, make it the most personal she can. And she’s really good in taking a garment and giving it a new attitude. Bleaching, ripping, stitching, graffiti-ing, sometimes even destroying to construct all over again." http://gagafashionland.com/2009/11/bad-romance-part-3-message-coat/

>the outcome is very similar, but the idea and concept is very different...

VAVA DUDU
http://vavadudu.blogspot.com/

Reflections

 

DISCLAIMER!!!!! the music is really irrelevant, look at the shapes!

merde!

Mary Katrantzou

Screenprint

 

 screenprint

Fashion as Communication

http://fashionmedium.blogspot.com/2010/02/fashion-as-communication.html
"Fashion and clothing are forms of nonverbal communication where no spoken or written words are used, but they send silent messages."

VANDALISM

WEAR YOUR LANGUAGE

Although the letterforms are regular, I like the way they change depending on how they're manipulated when worn. However it isn't exactly clear that it is the German language written onto it, so the message is unfortunately lost.
A clearer way of showing it off is necessary.